The AFL is Australia's premier Australian Rules football competition. Through the Harvey Norman® Replay, the sponsorship aligns the Company with key moments of the game throughout the AFL season. The sponsorship reflects Harvey Norman's® longstanding commitment to supporting Australian sport and engaging with audiences across the country

Harvey Norman® is a long standing sponsor of Chief Executive Women whose purpose is women leaders empowering all women via advocacy for policy change across business, government and the community.

Harvey Norman® was proud to continue its longstanding sponsorship with Commonwealth Games Australia as an Official Partner of Team Australia at the Glasgow 2026 Commonwealth Games.

Since the inception of the GIANTS in the AFLW competition, Harvey Norman® has proudly sponsored the club, extending its support in 2021 to include the AFL program. Reflecting Harvey Norman's® long-standing commitment to community engagement and the growth of sport in Western Sydney, the sponsorship has delivered a range of meaningful initiatives…

Since 2023 Harvey Norman® have proudly sponsored the Sydney Kings, Sydney Flames and the overarching Ownership group Hoops Capital. Central to the sponsorship is a shared commitment from Hoops Capital and Harvey Norman® to continue to grow basketball in Australia and support women's basketball through initiatives such as the Future Flames Program which…

With a shared interest in addressing the barriers to leadership for women in sport and further extending female athlete pathways, Harvey Norman® has been a proud sponsor of Minerva since 2024. Harvey Norman® contributes to expanding opportunities for women in sport through leadership development, mentorship and professional advancement programs.

Harvey Norman® has been a proud sponsor of the National Rugby League (NRL) for over 25 years with a focus on the participation, pathways and growth of the NRL and NRLW game. Harvey Norman® is passionate about creating and nurturing pathways for indigenous players through the All-Stars concept, for female players via the Women's State of Origin, NRLW…

Harvey Norman® are proud sponsors of Rugby Australia and the Australian Rugby Foundation with a focus on supporting the next generation of players, providing girls and boys with the skills, knowledge and confidence to assist their rugby journey.

Since 2025 Harvey Norman® have sponsored The Sport Australia Hall of Fame (SAHOF) supporting the next generation of Australian sporting stars. Each year, SAHOF awards scholarships to elite junior athletes from around the country.